Digital Marketing And Local SEO
SMBs have a HUGE advantage, they rarely need to compete against major national or international businesses.
Digital Marketing for SMBs….That works
Don’t focus on the tools, focus on the results.
We specialise in digital services for SMBs. So naturally SEO, SERP, SEM, e-mail marketing and even AIO fit seamlessly into our solutions. We choose the best options for your budget and your business needs. We don’t “sell” or “do” SEO — we provide marketing solutions that work for small businesses. Below you’ll find explanations of what each one is, but that’s more to show you we know our stuff. When you want to know how it actually benefits your business? That’s when you call us.
Local SEO for small business, or international reach for villas and boutique hotels, it’s just what we do.
Don’t listen to what an agency does, listen to what they do for you.
SMBs Have a Distinct Advantage Online
Agility, adaptability, higher budget to result from less
Our entire focus is helping small to medium businesses succeed. We know what makes them work, we know how they work, and, importantly, we are them. So when we say, as a small business you actually have the advantage locally and nationally over corporate budgets, it’s not marketing copy — it’s because we have the experience to back up the statement.
SMBs have the unique advantage of only having to target and advertise enough to keep making the sales they want to make. They can adapt copy, change course, switch media, and react to competition much faster than any corporate or agency representing them can. We at ICBIG understand and practise this. We don’t sell a digital marketing package based on “key phrases”, “keywords”, “click‑throughs”, “landing page views”, or any other vanity metrics businesses use to keep the monthly fees coming. Those are all metrics for information, not the goal. We provide digital marketing solutions for results. They are the only true metric.
Wage your own marketing strategy, don’t fight corporations on their turf
The tools below aren’t the service, they are HOW we provide the service.
Organic SEO, SEM & SERP
Long term search engine building
SEO, the PPC reliance killer
Build your long‑term search visibility and map results.
PPC is great for quick wins — but it’s a furnace. Keeps the power going until you stop fuelling it. The moment you stop paying, the visibility stops. SEO is the opposite. It builds momentum you keep. We focus on the positioning that matters for small businesses: local search strength, map placement, information shown in results (snippets), and showing your business to those who actually have an intent to buy or visit. No chasing trends, no vanity metrics — just steady, compounding visibility that reduces your dependence on paid ads.
Build your SEO game. Do SEO right, so you don’t PPC wrong.
Paid Search Advertising
Immediate Results & Greater Reach
PPC, Pay to Boost, Not to Live.
Short‑term reach without long‑term dependence.
PPC is there to give you lift when you need it — not to carry your whole marketing strategy. We use paid campaigns to boost visibility for launches, events, offers, and moments where you want eyes on you fast. Every campaign is tuned to your spend, your audience, and your timing, so you’re not burning budget just to stay visible. PPC supports your SEO, fills the gaps (like waiting for a new site to index on Google), it gives you reach without locking you into a cycle of constant spend.
Burn bright, not out, with targeted PPC.
AIO - Optimise for AI Results
AI Searching on every phone, ready?
Get your information AIO ready
AI Searching isn’t coming, it’s here. Adapt or ….
AIO is the next step beyond SEO — optimising your content structure for AI‑driven search. As AI becomes more and more the default way people find answers, your visibility depends on how clearly your site speaks to those systems. We build content and structure (the format) that AI can understand, reference, and trust, so your business shows up when people ask their devices, not just when they type into Google. So, AI Optimisation is about structural change, not just content change so your website is used as the authority on the subject or a recommended place to buy.
AI is a salesperson, give them the right material
Direct/Email Marketing
Don’t wait for the customer, go get them
Go get the business – Direct Connection
Perfect for new, upselling or re-connecting with customers.
Direct or e‑marketing is often misunderstood by SMBs. Many think immediately: spam. It isn’t. Direct marketing is simply going to the customer instead of waiting for them to come to you. E‑mail marketing uses your own lists, or works with another business for more reach. It’s used for new business, re‑establishing contact, up‑selling, or soft selling through newsletters and updates. E‑mail marketing is still the king of SMB marketing. Businesses spend millions on advertising just to get an email address. As an SMB, you skip the millions part.
Get more from both new and existing customers
Online Brand Reputation
Control your narrative and reputation
Your business reputation online is everything
Perfect for maintaining or rebuilding trust online
Most people check your business reputation online before they get in touch. Reviews, comments, photos, the odd rant — it all adds up to an overview of your business and shapes what happens next. “To buy, or not to buy.” Sometimes it’s fair, sometimes it’s not. We help you keep the picture of your business accurate, positive and the narrative controlled. We track what’s being said about your business, spot issues early on, and react accordingly. More real reviews from real customers, well‑thought‑out replies when things go wrong.
Control the story, control the sales
Social Branding & Posting
Your business, your social, our team
If you’re going to do social, BE social.
Social media shouldn’t be full of ads – it’s about engaging
We don’t do social media marketing. We handle your day-to-day social when you don’t have the time or staff. In‑house social will always beat any agency — it’s more real and more connected to your customers. But for most small businesses, it’s simply not practical. That’s where we come in. News stories, updates or fun moments. We’ll turn it into a simple engaging post, and share it across all your social profiles. We keep an eye on comments and messages, filter the rubbish and pass on what matters. We’re just an extension of your business, helping you stay social without the pressure of “doing social media”.
Control the story, control the sales
When your’re ready for likes, post. When you’re ready for sales, call ICBIG.
Numbers are vanity, calls are sanity, conversions are king.
Ok, so we may have used a little creative licence on that, but it’s true
Marketing only matters when it turns into sales. Calls, enquiries and conversions are what prove your digital marketing is working. We focus on what actually moves people — the message, the hook and simple paths to contact. When your marketing is built on driving real results, measuring its success becomes easy.
Results are the only true metric that matters. Don’t show, sell.